GilletteCo History

The history of the Gillette Company in Boston; its products and people.

Posts Tagged ‘Chuck Jones

Sharpie the Parrot Gillette ‘Spokesbird’

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Here is Sharpie conducting the Look Sharp ad.

Sharpie’s Song

Look sharp, feel sharp, be sharp …
And listen mister!
How are you fixed for blades? (do you have many?)
How are you fixed for blades? (you’d better check!)
Please make sure you have enough –
‘cos a worn-out blade makes shaving mighty tough!
How are you fixed for blades? (you’d better look!)
Gillette Blue blades are neat!

http://www.youtube.com/watch?v=-9KVfn2-EEU

Meet Sharpie! This raucous cartoon parrot was popular for nearly two decades as Gillette spokesbird on The Friday Night Fights. He first took to the “air” for Gillette in 1952 World Series television broadcasts (Dodgers vs. Yankees).

Over the next twenty-some years, this colorful bird became one of the most effective commercial characters of all time, squawking his way through thousands of commercial spots on the immensely popular Gillette Cavalcade of Sports broadcasts.

Sharpie’s introduction to a nation of sports fans was concurrent with the first use of one of the most memorable and effective commercial jingles of all time – The Look Sharp March, composed by Mahlon Merrick, musical director of The Jack Benny Show. Merrick also composed Sharpie’s vocal debut – “How’re Ya Fixed for Blades?”
Armed with a new tune and a fresh mission from Gillette, Sharpie seeded his question in the minds of American men at their shaving mirrors. His musical query practically demanded they check their supply and then stock up on popular Gillette brand blades.

Riding on the wave of America’s love affair with sports, Sharpie became as well known as any sports hero and also took his place alongside a certain big-eared mouse in red shorts as one of the most recognizable cartoon characters on the landscape of popular culture.
©1999 The Gillette Company

The Look Sharp March became the most played march at high- school and college football game halftime shows in America, throughout the 1950s and 1960s.  

In the history of television advertising Sharpie holds no equal.

Since he got his start as a fight promoter, he was not always the cute band conductor… sometimes he was rough.

Sharpie from 1958

Snazzy Fellow, ain’t he?

Sharpie as an old Time Southern Gentleman for the 'TV Razor' and Blue Blades, 1958.

This was from a Salesman’s notebook, not a commercial advertisement.

Sometimes he played ball:

But Sharpie was not the ONLY animated spokesman, in 1960 the Company contracted with Warner Brothers Commercial to create a ‘clock’ to tell folks to wake up and use Gillette’s new deodorant. The first aerosol– therefore the first deodorant for men that was not yucky. His name was Ricky-Tick. He was not used for long, but he was created by Chuck Jones and therefore cool.

Letter from WB to Gillette advertising dept.

Ricky Tick for Right Guard

The Sun says it is time to get going.

'Ricky-tick' 'an that's all folks

Written by gillettecohistory

March 8, 2010 at 12:02 am

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